Inspired By an Up North State of Mind
At Life and Whim, we believe that since you only live once, you might as well live adventurously. All that we do, therefore, is meant to empower people to have fun while immersed in nature. Life and Whim’s products are inspired by and designed in our beautiful hometown of Traverse City, Michigan. Our passion for the great outdoors is reflected in every stitch and seam we sew, and word and phrase we write. What we make is what we love.
The UP Collection
We’re thrilled to announce the launch of our new Life and Whim Artist Series! We’re always inspired by the creative and collaborative spirit of artists, makers and entrepreneurs in northern Michigan, and our Artist Series is meant to highlight the amazing work of our creative colleagues. We’ll be adding to the Artist Series over time, but we’re excited to kick things off with the beautiful work of Upper Peninsula native Brittany Zeller-Holland whose “Treetops View” design (created exclusively for Life and Whim) is featured on tops, bags and art prints that make up our new UP collection.