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Inspired By an Up North State of Mind

At Life and Whim, we believe that since you only live once, you might as well live adventurously. All that we do, therefore, is meant to empower people to have fun while immersed in nature. Life and Whim’s products are inspired by and designed in our beautiful hometown of Traverse City, Michigan. Our passion for the great outdoors is reflected in every stitch and seam we sew, and word and phrase we write. What we make is what we love.

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Artist Series

The UP Collection

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